Posted by Editor on May 08, 2015
3 Keys to Effective ATM Topper Marketing
-Long gone are the days of simple television, radio and print advertising. Nowadays marketing is, quite literally, everywhere.
As consumers increasingly cut out cable and eschew paper publications, brands are being forced to think more creatively. They have begun placing messaging on cars and trucks, creating dynamic video displays in stores and running ads on social media. They are moving advertising to where the consumer resides and interacts.
So where do account holders interact with financial institutions? Branches, websites, social media, mobile applications, debit cards, credit cards…and the ATM. These arenas are a financial institution’s bread and butter, with social media and ATMs arguably the most prominent venue for creating brand awareness and attracting new account holders.
Generating brand identity and awareness at the ATM is one of the simplest and most cost-effective ways to expand advertising for a bank or credit union. And the ATM topper signage is the perfect place to start concentrating your efforts.
ATM toppers help draw card holders to the ATM and are very important in raising awareness of the machine’s location. But they also create a greater sense of ease with consumers, who are proven to be more wary of unaffiliated ATMs. Utilizing just one of these tips give you a boost with brand awareness you are unlikely to see with many of the more “traditional” marketing channels.