Increase Sales. Studies show that an ATM can increase a business's sales as much as 8%.
Cash Retention. 25% of the cash withdrawn from an ATM is spent on the premises. This number can be as high as 75% for nightclubs, bars and restaurants.
Control bad debt. Cash does not bounce. When a customer uses cash from an ATM it cuts down the charge backs, disputes, returned checks, and the stress associated with these incidents.
Reduced costs. By directing your customer to the ATM, you can greatly reduce the credit card fees you are currently paying. Credit card transactions cost between 2% and 3% of a purchase. Instead of paying Visa and Mastercard, make money instead when a customer withdraws cash.
Improved image. By providing new and unique services for your patrons, your image is improved. One reason people patronize your store is value. An ATM adds to the overall value to your store.
Increase customers. Your customers will no longer need to stop at a competitor's establishment to get cash (and spend it there). Customers will instead stop at your place of business because you can accommodate their cash needs.
Added Source of Revenue. With surcharge fees, you can earn more. The real profit comes from the additional sales from the hundreds of extra dollars available in your customer's pocket.